"Highly targeted social media and video-based marketing on things like Instagram, TikTok, and YouTube are key but time intensive and difficult to make look professional."
"If I want to scale my business, I need to reach more prospective buyers and sellers first. There are a lot of agents, and a lot of deals are happening quickly."
"I love the idea of AI helping me reach the right people, but I don't want it to look inauthentic…"